Selecting a team to work on business-critical projects is no easy decision, but there are must-have qualities for an effective partner:
Digital-first. Digital isn’t just about technology – it’s a set of philosophies and practices that influence how and why you work. Your digital transformation partner isn’t going to ‘get it’ unless they’re digitally immersed.
Range of skills. Vision and brainpower are non-negotiable, but you need a team of thinkers with a strong bias for action. UX experts, designers, copywriters, data scientists and developers can ensure ideas are practical and help you follow through.
Generate ideas. A good partner will come with many ideas. A great partner will maximize all the resources at your disposal, collaborating to unlock ideas your employees and customers didn’t know they had.